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We bond a brand's image to a consumer's culture so they are fiercely loyal.

We've pioneered the practice of Cultural Advertising to help our clients thrive in the new America, where the rules are constantly changing.

 

Meet our team

Culture changes by the minute. By 2025, more than half of families with children in the United States are expected to be multicultural. More than half. By 2050, the United States will be a country where minorities are the new majority.

It's not about race. Consumers participate in a variety of cultures at an early age. They transcend traditional ethnic boundaries —sampling cultures outside of their birth environment and defining themselves by their unique likes and dislikes. They create their own cultural values in the new America.

Each brand will find different answers. And these answers provide insight and understanding that our clients do not find anywhere else.

220 East 42nd Street, 14th floor

New York, NY 10017

(212) 336-9743

info@footstepsgroup.com

Let's chat

Have a question you would like to ask? Or maybe a project you would like us to work on? Either way, why not get in touch!

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